San Francisco Data School
High Level Strategy:
San Fransisco Data School (SFDS) wanted more than a funnel design. They wanted to make sure that any design that was built was built with purpose and would convert at a very high level. The best way to hedge for that was to do full, comprehensive strategy around their ideal customer, funnel strategy, product creation, fulfillment, branding, and marketing.
A sales funnel only works when everything else within the business is clear and aligned with the market. Often, businesses have an idea, think it’s what everyone would want simply because they themselves would want it, spend tens of thousands of dollars on development and marketing, just to find out that they need to start over.
That's exactly why you don't rush strategy but rather build off a sound foundation. SFDS understood that and wanted to do this right. So they hired DropFunnels to work with them on not just funnel design/creation, but to be an intricate strategist for them to ensure they were putting their best foot forward at all times.
DropFunnels brought in their CMO, John, and the design team to work closely with SFDS to hone in on their…
Ideal client & market
Branding strategy & market research
Frontend, upsell, & backend product development/design
Design mockups and images
VSL video copywriting & pitch deck
Color palette
User experience & journey
Fulfillment systems
Offers & message
Company mission statement
Funnel strategy
Copywriting
Automation (email copywriting & workflow, product workflow, etc)
Marketing plan
Optin Page
The data analytics space is extremely competitive with much larger companies pushing bigger ad spends, more content, and more complex schools/programs. To combat that, we targeted the students (or potential students) that were overwhelmed with the complexity of data analytics and showed them how to become highly proficient with just a few simple skills.
Create an enticing headline that called out the ideal market
Added testimonials and credibility to establish authority in the marketplace to increase the “trust factor”
Built an “opt-in VSL” to sell prospects on the concept and motivate them to opt-in
VSL Page
The concept of only needing three simple skills to become self-proficient in data analytics is essentially the complete opposite of what most big schools would have you believe. So, to that market, it was a refreshing concept. The VSL page needed to finalize that sales loop to
Add enough value to justify buying the course
Elevate the prospect’s belief that this course would do what it claimed
To do that, our team leveraged sound copywriting skills, wrote a well scripted VSL video, promoted more testimonials to drive social proof and raise that “belief factor,” and created an aesthetically pleasing (and logical) funnel flow to heighten the
user’s experience.
Clear Eye-Catching headline etc.
High-Converting VSL Video
To-the-point copy sections highlighting the course
Testimonials for social proof
Checkout form
Aesthetically pleasing & logical funnel flow for optimal user experience
Upsell Page
Front end low-ticket products, when optimized, rarely make a profit. They’re really designed to cut ad costs, break even, and drive a ton of traffic to what really makes the company money - upsells and backend offers. We wanted to give the customer an amazing upsell experience that made them excited for another product, NOT left feeling like something was being jammed down their throat at the last second.
We strategically designed a beautiful upsell page that was easy to navigate, read, and make a decision on. We then paired that design with strong copy that elevated the product and gave value to the customer. Matched with a respectable price, this upsell sold like hot cakes.
NOTE - due to client agreements for their IP, we can only showcase the page design and are unable to showcase the copy or the product
Added an aesthetically pleasing & well-researched upsell page to increase cart value and ROI on ad spend
High-level product strategy
Designed a product that buyers would naturally need/want & would accent their main purchase
Confirmation Page
A customer only remembers the last moment they have with a business. For example, someone could have a great dinner at their local restaurant but if it goes horribly south in the last 5 minutes - that’s what gets written on the review.
So, we wanted to ensure each customer had an amazing resolution to their customer journey with a beautiful thank you/confirmation page that gave them clear steps to instantly get access to their purchases.
NOTE - due to client agreements for their IP, we can only showcase the page design and are unable to showcase the copy or the products
Clear “next steps” instructions & how to access purchased products
On-brand design for optimal user experience
Personal thank you letter from the CEO sent to them automatically to show the company personally recognizes each new customer/student
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