Neuro Skills Coaching
VSL + Checkout Page
Nathan Biddulph has worked with some of the most successful athletes in the world across multiple sports. Brandon wanted to get his coaching material in front of a new audience (entrepreneurs and executives) to broaden his market. The challenge for him was getting more opportunity volume from that niche, specifically.
With steady referrals coming in from the sports world and with the coaching program obviously already validated and effective, it made the most sense for Brandon to go into paid media. So, he needed a VSL funnel that drove leads to purchase his program.
VSL funnel
(Video Sales Letter)
This VSL (video sales letter) funnel needed to speak the language of a successful entrepreneur or executive and quickly establish himself as an authority so someone at that caliper would stay and actively listen.
The video (and any potential hard copy) of a VSL funnel is supposed to…
Persuasively walk a prospect through a sales process to want the product or service
Add enough value to justify buying
Elevate the prospect’s belief that this product or service will do what it claims
But most aren’t aware that the design of the funnel can (and should) do the same. DropFunnels was contracted to build the funnel design and do just that - drive sales by showcasing a strong sense of authority, social proof, and results for big-named individuals to build the belief in the customer that this program would help them move forward in their business careers.
DropFunnels performed thorough market research in addition to working closely with Brandon to understand his ideal customer to formulate a design that was sleek, very modern, but also minimalistic. This accented the contents of the program, the script on the VSL, highlighted Brandon’s success in the sports world (really leaning into that social proof and authority), was strongly appealing to the ideal customer, and put forth the best user experience for the prospects that would be landing on the page.
Collaboration Included:
Clear, eye-catching headline w/ subheadline
Funnel wireframe & design
Market research
Design mockups and images
Color palette
Checkout form
Aesthetically pleasing & logical funnel flow for optimal user experience
Added testimonials and credibility to establish authority in the marketplace to increase the “trust factor”
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