High Level Strategy
When Legal Nurses For Justice came to DropFunnels...
they were at a critical intersection of their business where they really needed to rev up the volume of their content and marketing to get to the next level.
The most effective way to tackle that was for us to bring our entire marketing and design team together to create a holistic marketing strategy with powerful design deliverables that would scale their client volume.
From blog creation to content creation, marketing, advertising, branding, video editing, logo design, and mockups... DropFunnels works alongside Legal Nurses to give them the resources and consulting they need to grow.
CEO, Jordan Mederich, along with COO, Calum Ewing, CMO John Welborn, and head of design, Jaime Orlanda work closely with Legal Nurses to execute on this strategy with laser-like precision.
Course migration
Brand strategy
Design mockups and images
VSL video copywriting & pitch deck
Color palette
User experience & journey
Funnel strategy
Copywriting
Automation (email copywriting & workflow, product workflow, etc)
Marketing strategy
Course Migration
Legal Nurses came from a separate platform that wasn’t as user friendly for their clients. So, we redesigned their courses and programs using the DropFunnels interactive builder to create a better customer experience.
Course aesthetics, loading speeds, functionality, etc. are all pieces that must come together to optimize a client’s experience within a course/program. The better the user experience, the more likely they are to complete the course and it’s objectively true that those who have a great experience with a course will see better results, be more inclined to follow the course accurately, share referrals, and spend more money with the company.
Course redesign
Course migration
Course workbook design
Design creatives
Blog Creation
One of the most powerful tools a business can use to grow is SEO. Legal Nurses wanted to really begin pushing their SEO capabilities, which is partially why they wanted to use DropFunnels to house their blog. DropFunnels has some of the most powerful SEO tools for blogs and websites out of any platform on
the internet.
DropFunnels redesigned their blog archive and blog theme to elevate their blogging experience, organize their content, increase searches within their site, increase read time, and optimize their SEO capabilities.
Blog theme design
Blog archive redesign
Blog user experience strategy
Blog publishing process
Funnel Creation
After the marketing plan was formed through the strategy process, Legal Nurses needed a variety of funnels built for the different offers that were going out. Our marketing and design teams work on retainer for not just their funnels, but also the content within those funnels, such as the VSLs (video sales letters) design, video editing, copywriting, image design, logos, checkout forms, follow-up automation, upsells,
and more.
By taking on all of this work regularly, it allowed Legal Nurses to focus on sales and fulfillment, leveraging their time to actually scale as opposed to being bogged down by design deliverables for hours each day.
Funnel design
Automation migration
Automation connectivity
VSL creative design
Video editing
Images and mockup design
To-the-point sales copy to ethically influence buying decision
Aesthetically pleasing & logical funnel flows for optimal user experience
Clear, eye-catching headlines w/ subheadlines
Consultant Directory
Part of Legal Nurses core offer is for their clients to have access to a directory of experts that can help them when needed. However, they had no easy and professional way to display those experts so clients could hire them quickly and easily.
Our team designed a comprehensive directory that makes it easy for Legal Nurses’ clients to connect with experts and get the help they need. This directory has dramatically improved client retention, sales, and top-line revenue.
Comprehensive consultant directory that drives sales & increases client retention
Personal thank you letter from the CEO sent to them automatically to show the company personally recognizes each new customer/student
Branding strategy
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