Authority Site
In today’s age, it's difficult for your standard website to convert traffic into leads nor or optimally rank on Google for SEO.
They’re slow, clunky, lack a customer journey, and really only provide information as opposed to clear action steps. They do their part from a branding perspective but for businesses like Birth Like A Boss, who need clients, more leads, and more opportunity right now - branding (which takes years to establish) isn’t enough.
Introducing the Authority Site:
This site can be classified as a “hybrid site.” It’s similar in the sense that it looks like a website and has a lot of information about the company, on the different products offered, information about their flagship program, and a bio from their head coach, Lynn.
Website VS. Authority Site:
The main difference in an authority site is though it looks like a website, it acts like a sales funnel. You’ll notice no links to separate pages. There’s no “contact, pricing, or about” buttons that deviate from this main page. It’s all on one fast loading, hyper-focused, SEO optimized page with a single call to action!
This prevents potential leads from beginning to read about a service, getting distracted with a different button, clicking it, then ultimately leaving the website - such is the case for most websites, hence why they do such a poor job at turning traffic into paying business.
The sales funnel approach gives the visitor all of that same information but on a single page (no clicking around) and provides a single, clear, and persuasive call to action to turn traffic into leads.
From a copywriting perspective, the information is written with persuasiveness to inspire action as opposed to just information slapped on a page. However, since the wiring of the page is built like a website, everything on an authority site can be SEO optimized using DropFunnels’ powerful SEO capabilities.
Collaboration Included:
Authority site design to optimize SEO, branding, & traffic conversion to drive sales & top-line revenue
SEO optimized site for free, organic traffic & branding
“Sales funnel” style copywriting for maximum traffic conversion
Authority site page design for a friendly user experience
Color palette design, researched for the client’s target audience, to optimize branding & notoriety in the space
Images & mockup design
Optin Page
With the authority site driving traffic, the next logical step would be to close the loop and collect the leads.
After talks with their team, it made the most sense to lead with their free info course then nurture that buyer through backend marketing and good results to turn them into a low-ticket buyer, then a high-ticket client. This “ascension ladder” concept prevents the company from spending a ton of time on low-quality leads that would never buy a low-price product, not to mention a product in the $5k, $10k, $15k range.
Clear call-to-action opt-in page
High-converting opt-in VSL video to motivate prospects to fill out the form & become a lead
Opt-in automation set up for remarketing
Aesthetically pleasing & logical funnel flow for optimal user experience
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