100° Celsius Co.
Authority Site:
The sophistication of the market is constantly increasing and it’s becoming nearly impossible for standard, early 2000s websites to convert traffic into actual paying customers. They don't do well at optimally ranking on Google for SEO, they’re slow, clunky, lack a customer journey, and really only provide information as opposed to clear action steps. They do their part from a branding perspective but for businesses like 100°Celsius, who focus on direct response marketing and list building to get more opportunity volume now, an un-optimizeable, low-converting, general website just isn’t going to cut it.
The entire website experience needed to be recreated and redesigned to fix the downfalls of a typical website while still optimizing for SEO and branding.
Introducing the Authority Site:
This site can be classified as a “hybrid site.” It looks like a website in the sense that it has a lot of information about the company, on the different products offered, sales copy regarding their flagship services, etc. but the functionality is far more superior than anything a standard website could give you.
Website VS. Authority Site:
The main difference in an authority site is though it looks like a website, it acts like a sales funnel. You’ll notice no links to separate pages. There’s no “contact, pricing, or about” buttons that deviate from this main page. It’s all on one fast loading, hyper-focused, SEO optimized page!
This prevents potential leads from beginning to read about a service, getting distracted with a different button, clicking it, then ultimately leaving the website - such is the case for most websites, hence why they do such a poor job at turning traffic into paying business.
The sales funnel approach gives the visitor all of that same information but on a single page (no clicking around) and provides a single, clear, and persuasive call to action to turn traffic into leads.
Since the authority site acts like a funnel from a copy perspective, the information is written with persuasiveness to inspire action as opposed to just information slapped on a page. However, since the wiring of the page is built like a website, everything on an authority site can be SEO optimized using DropFunnels’ powerful SEO capabilities.
Collaboration Included:
Authority site design to optimize SEO, branding, & traffic conversion to drive sales & top-line revenue
SEO optimized site for free, organic traffic & branding
“Sales funnel” style copywriting for maximum traffic conversion
Authority site page design for a friendly user experience
Color palette design, researched for the client’s target audience, to optimize branding & notoriety in the space
Images & mockup design
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