How To Generate Organic Leads From a Simple SEO Powered Website
Increasing traffic to your website isn't easy, but with expert guidance, you can learn how to generate organic leads. Most marketers may think of adopting traditional marketing and paid ads as a way of increasing traffic. However, this doesn't lead to good investments in the long run.
You've probably heard of SEO, keyword research, understanding your audience, etc. But since you're here, there's a good chance that you still haven't understood the "hows" of increasing your website traffic. Let's dive into the strategies you can implement to get more sales.
7 Key Strategies to Improve Your SEO
Here are seven key ways to improve your SEO to increase your organic leads.
Keyword Research
Getting organic leads largely hinges on understanding the specific terms your audience uses to navigate search engines. Which keywords are your clients using to find your content, products, or services? Knowing the relevant keywords will help your website rank well on top search engines across the internet. Incorporating these keywords into your content will ensure people can find you easily.
A vital factor to succeeding in SEO and increasing organic traffic demands that you identify high-volume keywords with a low degree of difficulty. There is numerous keyword research software you can turn to, including Google Search Console, Google's Keyword Planning Tool, and more. These tools will help you determine the keywords you can use to boost your traffic.
Once you identify the specific keywords you will be using, you need to come up with a content creation plan around those that serves your audience and that outranks the competition.
While doing this, ensure you review the analytics page and make sure you are tracking where your organic visitors are frequently landing. Use SEO insights from Google and tools like DropFunnels to curate your website according to your visitors' needs and expectations.
Create Consistent Quality Content
Now that you know how vital keywords are in generating organic traffic, the next thing you should work on is creating quality content. Create the ultimate guides in your area of expertise that everybody will want to read. And if everybody wants to read them, others creating content will want to add links to your articles, and there you have those precious and important backlinks.
The formatting of your articles is also important, especially the headings. Google will scan the headings to understand what your article is about, so you want them to be keyword rich.
Content is King, right? Search engines and your visitors value consistency. So, when determining how often you should be blogging, you must bear in mind that if you want to boost your organic traffic, this calls for commitment from your end.
You can't post two blogs a month and expect to compete with others posting quality content every day. The more quality content you use, the more likely you will generate more leads. Focus on consistency. Post good content more often, and your efforts will pay off with time.
Understand Your Personas
Before you write your next blog or shoot your next video, it's essential to spend a few minutes creating a “buyers persona.” Specifically, WHO do you want to reach? Your buyer persona is your ideal customer. When creating content, you must curate the content to answer what your audience is looking for.
To understand your personas, you need to figure out things like
- Characteristics, including their behaviors, psychographics, and demographics.
- What is your audience looking for? What challenges are they experiencing, or which issues are they trying to solve?
- Where does your audience frequent online? What are their favorite platforms? What are they searching for?
The aim here is to know WHO your personas are. From there, you can create content that ticks all the boxes.
Improve Your Page Speed
Page speed is an indispensable factor in SEO if you want to beat that ranking. Internet searchers are always looking for answers “fast.” If your page lags, there is a good chance that your audience will abandon your page, visiting your competitors instead. Ultimately, you will lose out on getting more leads just because your page takes too long to load.
Use the free insights from PageSpeed Insights to see how fast your website loads. You can also use the suggestions to ensure your page's speed improves. Plus, you can always turn to expert assistance to get your website optimized as you work on crafting content.
Use Videos
Writing content is good, but adding videos to your blog and website increases your click-through rate. Videos are more engaging than written content. People prefer watching videos on the internet to get information to reading content. Of course, this doesn't mean you should overlook the whole idea of writing quality content. Leverage the power of videos to generate more leads.
Besides being more engaging, videos keep your visitors longer on your website. Hence, search engines rank your page well because they see your content as appealing and valuable to your audience.
Optimize for Conversions
So, your visitors have landed on your page; what next? Your page should be optimized for conversions. It's pointless to drive traffic to your page only for your visitors to leave without taking action. You probably want to collect your readers' contact details like their names, phone numbers, email addresses, and other information to ensure you sell more effectively.
Consequently, your pages should be conversion optimized. A professional UI designer should help you here. After generating traffic to your page, you should consider motivating your readers to take action.
Write or turn your existing blog posts into a funnel by adding a CTA (call to action) within the post. Each article should cover a specific topic, made easy to read, and include no more than one CTA to avoid confusion. Simple and engaging content with a CTA at the end are the most likely to earn conversions.
Use Social Media
People will want to share your content, and the best place to do this is on a social media page. Share your content on social media networks because it draws interest from your audience to also share the information widely. Leverage the power of social media like any other search engine. This means using SEO across social networks where you will post content. Optimize content using #hashtags to get more views, retweets, and clicks.
Wrap Up
Keep in mind that the goal of search engines like Google is to deliver relevant and meaningful content to internet searchers. Therefore, quit wasting time creating content that serves you and your company. Focus on your personas' profiles and ensure you deliver. Increasing your organic leads won't happen overnight, but implementing these strategies will guarantee you move a step closer to your goals.
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