What is the Difference Between a Website and a Funnel
Knowing the difference between a Website and a Funnel is a very important tool to have in your belt.
There are two defining factors that determine if you are building a website or a funnel. The psychology and intent of you page will change based on the purpose of the page.
If your page is meant to display your brand and gather information then a website is where you need to be. If your page is intended to promote a product and convert into sales the psychology and intent of a funnel is what you need to keep in mind.
Whatever your goal is, this is going to help you understand and recognize what is a website and what is a funnel.
Website or funnel?
Have you ever wondered why your website doesn't see large volumes of traffic? Today we are going to dispel all the myths between them and really give you some clarity on the difference between the two, and how you can pivot your business and brand away from traditional thinking and move towards using websites as a sales funnel.
Website
The psychology and intent of a website is to present your brand and gather information about your prospective clients or customers.
Websites work great from someone looking to show the world who they are and what they do but offer little in terms of conversions.
Funnel
The psychology and intent of funnels are singularly focused one generating sales.
Funnels directs anyone who visits your page to your product with little to no distractions. This leaves a lasting impress that is much more likely to result in a sale.
Real-world Example
This is tonyrobbins.com
This is actually operating in sales funnel psychology and intent.
His intent for a website isn't just to have a branding place. He wants to be generating leads and sales through that website.
Traditionally your eyes would go first to the headline, then the call to action button.
As you click the call to action it opens up the very next step in his funnel which, in this case, is getting you registered for one of his virtual events.
how can you pivot from a website to a funnel
Now, if you are a chiropractor, for example, don't just have a website about the services you provide, because honestly, that's not what people are there to get.
They don't want to know what your services are and what you have to offer. They want to know how can I just feel better?
They're always looking at it from their perspective.
So instead of saying, here's me, here's how qualified I am, here's how great I am, say here's who I am and I'm going to help to solve your back pain. Or are you struggling with back pain?
Come on in for a free consultation or a free first adjustment and then have an actual application page or a phone number for them to call to claim that offer smack dab on the homepage of that website.
So if you're a course creator, you should be offering your course right above the fold and say, enroll here.
If you are a consultant and you're trying to get more clients, the very focus above the fold on the page, the psychology and the intent needs to be to book a call with you to find out if they're the right fit.
If you're offering a software, you need to be offering them a trial or a free demo or an onboarding call directly on the front page of your website and everything that's around it is ancillary and secondary to the primary focus, which is leads and sales.
wrap up
So go ahead and take a look at your current website.
Is the primary focus right when you pull up that website to generate leads or sales into your business or not?
If not, make sure you go in right now and make that the primary focus or else you are missing out on so much valuable traffic and organic leads and sales that could be flowing into your business every single day.
This one tiny switch of moving your website from being an old school informational website into an actual sales funnel is the secret to getting more leads and sales into your business starting today.
If you guys have any questions on this, throw them down in the comments down below or jump into our DropFunnels Community Facebook group.