7 Reasons Why Your Business needs A Blog
(and How to Build One)
Are you a Doctor? A Contractor? A Life Coach? A Dog Trainer? A Yoga Instructor? A Store Owner? A Salon Owner? This is why you need a blog for your business. (and how to build one).
Photo by Brooke Lark on Unsplash
Business blogging is an essential tool for any type of business and can be a game-changer in your marketing strategy. A business blog is a marketing channel that helps you to increase your businesses visibility online, creates and enhances brand awareness, increases your organic reach with a constant stream of new blog subscribers, helps you build trust and authority with your audience and as a result supports business growth.
Most large businesses have a full-on content marketing system including blogs and it is equally if not more important for small and even startups to get going with a blog from the start. A website or sales funnel is not enough as it does not always offer enough information, personality, or authority to truly stand out from the crowd.
Here are some of the benefits of having a blog for your business:
1) Connecting with your Customers
Creating a blog for your business is a fantastic way to keep your audience in the loop about your business, a blog offers more flexibility to connect with customers and the opportunity to share updates in a way that shows who you are, not just what you do.
2) Build Trust by Becoming an Expert in Your Industry
Blogging allows for in-depth explanations and tutorials, giving you the chance to teach what your products and services can really offer. Creating content like this increases your organic reach and allows you to be seen as an authority in your industry. Building up your knowledge bank increases your visibility in search engines and helps potential customers find the answers they need with ease adding to your credibility online.
3) Increased Visibility Online
Blogging is a simple way to get discovered through the use of social media. Every time you write a blog post, you are creating content that people can easily share on Twitter, Facebook, LinkedIn, to name a few. This helps expose your company to audiences you might not even be aware of yet.
4) Increase Your Email List
A great blog can also be a tool to help build your email database. If people find your blog content engaging, informative and relevant they will be more likely to sign up to your newsletters so you will have a way in to send them any relevant promotions and updates.
5) Create Value for your Customers
Business Blogging gives you the opportunity to provide genuine value to your customers. You are able to give your customers something for free without putting pressure on them to make a purchase. The more your potential customers can get from you for free, the more loyal they will be when they become customers. Leading with value before asking for the sale shows that you genuinely care about the needs of your customers!
6) Reduce Your Overall Marketing Spend
Simply put, the more blog content you create, the more opportunities you will have to show up in search engines and drive organic traffic to your website or sales funnel. The more search engines serve your pages organically the less money you will have to spend buying traffic.
7) SEO (Search Engine Optimization)
Blogs provide the perfect platform to strengthen your SEO strategy. Incorporating Long-tail keywords, images, videos and internally linking to other blog posts and pages can vastly improve your SEO success, which in turn will lead to an increase in traffic and leads.
How To Set Up A Blog In 10 Minutes
[DropFunnels Tutorial]
Dropfunnels provides the perfect blogging platform, with the ability to have unlimited blog posts. built on top of the world's most popular and powerful website infrastructure: WordPress.
So, you have got the speed, the SEO, and unlimited scalability your business deserves.
And DropFunnels is actually customized to the max to be a super-powered version of the WordPress Infrastructure.
Google says that "Sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues."
Register Here for a Free Trial and follow along with the video below to see just how easy it is to set up a business blog in DropFunnels.
Some things to keep in mind when Blogging for Business
Write for your audience – not yourself
Business blogging is not so much what you feel like writing about that day, but rather it's more about what your audience wants to read.
Using complicated industry jargon doesn’t always make you seem smarter and often confuses people and leaves them going elsewhere to get more information.
Don’t Overlink inside the page
Links that contain keywords will help you improve your search rank, and they help Google crawl your site. However, linking to every other word in a nonsensical way will only get you penalties and confuse and annoy your readers.
Your internal links need to be relevant and serve a greater purpose. Readers clicking on links tend to be looking for clarification and more information. If the link directs them to an irrelevant blog post, they might feel misled and could lose trust in your business.
Additionally, be sure that any links you insert are set to open in their own tab or window. Links that redirect within the same window will steer traffic away from the blog post at hand before they even finish reading.
Respond to Customer Comments – even the bad ones
It's great to get feedback on your hard work – even negative feedback can sometimes be helpful and give you ideas on better ways to do things. Responding to the comments keeps the blog active and engaging
Space out your copy so it's easier to read
People don’t have a great attention span these days and sitting down to read a mass of text all stuck together is a total turnoff. Use bold headings, spacing and bullet points etc to space out the content and make it easier for people to read at a glance.
In Conclusion
Having a blog for your business provides a strong foundation for your marketing can help reduce advertising costs, it can also be also fun and inspiring - and a great way to share ideas, generate new ones, and build a community of like-minded and engaged people.